Our Story

Our Origins
It all started following a hot summer hike. Our two exhausted dogs – Henry and Ollie - seemed to need more than just water, so we added some bone broth to their water and kibble. The result was more energy, more mobility, and a faster recovery time. We were inspired to use our passion – our fervor - for the health and well-being of our dogs to create Furvor.
Why? Because we know all the incredible health benefits this one single product provides us humans, and we wanted our pets to experience those same benefits. Although bone broth products for dogs already existed in the market, we wanted to create a better broth—one with more nutrition, more flavor and more value. So that’s just what we did.
We spent over a year blending, researching and testing our bone broth formulas. Working with one of the leading bone broth manufacturers in the United States, we created a first-of-a-kind product for the category with our toppers—and that’s just the beginning.
Today, we’re proud to offer toppers and chews and can’t wait to bring you even more bone broth goodness.
We are driven by one overarching goal – to improve the lives of our dogs through functional foods and supplements.

Our commitment to quality
Our approach to product development is simple:
1. Learn from nature and refine with science.
2. Never compromise on using the highest quality, clean ingredients.
3. Keep it easy for owners and tasty for their pets.
When it comes to development, we turn to the experts. We work with top top nutritionists, veterinarians, specialized pet food scientists, and
manufacturing experts to create every formula from the ground up.
The result? Highly effective formulas you can trust.
We do it to make a difference.

Finding A true Purpose
Our dogs Henry and Ollie were lost in a tragic accident after they inspired us to create Furvor. They were a deeply entrenched part of our family. Our youngest son relied on our older dog, Henry, to help manage his anxiety during his early teenage years. Henry was a close companion, a comfort blanket when needed and in many ways his unofficial therapy dog.
This loss highlighted the importance of that bond – that relationship – that partnership.
We now have Talley, a Bernese Mountain Dog, who has completed formal service dog training with our son through a program developed principally to support veterans who would benefit from the use of a service dog to assist with physical limitations and neurological conditions. That experience was both eye-opening and inspirational.
We have seen first hand the life changing impact of a service dog, and we’re proud to support organizations committed to connecting those in need with these canine companions.

Giving back to those who give us so much
When you are part of the Furvor community, you bring purpose and meaning to your pet nutrition purchase. We are committed to donate 1% of our annual sales to these two organizations:
• Next Step Service Dog: Training dogs to be become amazing service companions for veterans and first responders.
• Good Dog! Service Canines: Helping children with Autism, Apraxia, ADHD, Down Syndrome and other related disorders through their training and dog placement programs.