Our Story (Old)

OUR FERVOR FOR FURVOR

Fervor [fur-ver] – an intense and passionate feeling

Furvor is more than a pet food company. We are on a mission to bring high-quality, natural nutrition to pets everywhere while helping expand the availability of service dogs that help those in need live a richer, fuller life.

OUR ORIGINS

It all started following a hot summer hike.  Our two exhausted dogs – Henry and Ollie - seemed to need more than just water, so we added some bone broth to their water and kibble.  The result was more energy, more mobility, and a faster recovery time. We were inspired to use our passion – our fervor - for the health and well-being of our dogs to create Furvor.

Why? Because we know all the incredible health benefits this one single product provides us humans, and we wanted our pets to experience those same benefits. Although bone broth products for dogs already existed in the market, we wanted to create a better broth—one with more nutrition, more flavor and more value. So that’s just what we did.

We spent over a year blending, researching and testing our bone broth formulas. Working with one of the leading bone broth manufacturers in the United States, we created a first-of-a-kind product for the category with our toppers—and that’s just the beginning. 

Today, we’re proud to offer toppers and chews and can’t wait to bring you even more bone broth goodness.

WE ARE DRIVEN BY ONE OVERARCHING GOAL – TO IMPROVE THE LIVES OF OUR DOGS THROUGH FUNCTIONAL FOODS AND SUPPLEMENTS

OUR COMMITMENT TO QUALITY

Our approach to product development is simple:

(1) learn from nature and refine with science

(2) never compromise on using the highest quality, clean ingredients

(3) keep it easy for owners and tasty for their pets

When it comes to development, we turn to the experts.  We work with top nutritionists, veterinarians, specialized pet food scientists, and manufacturing experts to create every formula from the ground up. 

The result? Highly effective formulas you can trust.

FINDING A TRUE PURPOSE

Our dogs Henry and Ollie were lost in a tragic accident after they inspired us to create Furvor. They were a deeply entrenched part of our family. Our youngest son relied on our older dog, Henry, to help manage his anxiety during his early teenage years. Henry was a close companion, a comfort blanket when needed and in many ways his unofficial therapy dog.

This loss highlighted the importance of that bond – that relationship – that partnership. 

 We now have Talley, a Bernese Mountain Dog, who has completed formal service dog training with our son through a program developed principally to support veterans who would benefit from the use of a service dog to assist with physical limitations and neurological conditions. That experience was both eye-opening and inspirational.     

We have seen first-hand the life changing impact of a service dog, and we’re proud to support organizations committed to connecting those in need with these canine companions. 

GIVING BACK TO THOSE WHO GIVE US SO MUCH

When you are part of the Furvor community, you bring purpose and meaning to your pet nutrition purchase. We are committed to donate 1% of our annual sales to these two organizations:

• Next Step Service Dog:  Training dogs to be become amazing service companions for veterans and first responders.

• Good Dog! Service Canines:  Helping children with Autism, Apraxia, ADHD, Down Syndrome and other related disorders through their training and dog placement programs.

dog on the backyard

BUILT FROM THE FIELD

FROM FERVOR TO FURVOR

Born from passion...

Furvor began with a simple belief: active dogs deserve more than flavored water. 

They deserve hydration with purpose. They deserve hydration that delivers real nutritional support - for the way they move, work, recover, and live.

We set out to redefine canine hydration through functional bone broth nutrition, built first for the dogs we loved, then for the dogs who depend on more.

furvorpet henry and ollie dogs pets

Sporting Dog Family Origins

It started after a summer hike with two exhausted dogs and one simple question: why had hydration for dogs not evolved beyond simply putting water in a bowl and hoping they drank enough.

We added bone broth to their water and saw something important: they drank more, had more energy and seemed to recover faster. Refreshment became nourishment.

That moment became Furvor.

Working with one of the leading bone broth manufacturers in the United States, we created a first-of-its-kind concentrated bone broth built to support hydration, performance, and recovery.

Build in the Field. Formulated to perform.

furvorpet father & son with their dog

WHEN PURPOSE GOT PERSONAL

Henry and Ollie, the dogs who helped inspire Furvor, were lost in a tragic accident. They were family, and Henry played a special role in helping our youngest son through anxiety during his early teenage years.

Losing Henry changed why we built Furvor. It turned a product into a purpose.

Today, our Bernese Mountain Dog, Talley, has completed formal service dog training with our son. That experience deepened our commitment to service dogs and shaped our belief that nutrition can support not just performance, but partnership.

It is why Furvor proudly supports organizations helping connect those in need with life-changing canine companions.

BUILT TO A HIGHER STANDARD

Every formula starts with one question: does it deliver meaningful support or simply fill a bowl?

At Furvor, hydration should do more.

That’s why our formulas are built with human-grade ingredients, grounded in research, and designed as functional nutrition that performs.

dog and a man watching the scenery

Giving back to those who give us so much

When you are part of the Furvor community, you bring purpose and meaning to your pet nutrition purchase.

We donate 1% of our annual sales to help expand the availability of service dogs across the US.

JOIN OUR PACK OF ACTIVE DOGS & OWNERS

Follow @furvorpets on Instagram & TikTok & @furvorfield on Instagram!