Our Story

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dog on the backyard

BUILT FROM THE FIELD

FROM FERVOR TO FURVOR

Born from passion...

Furvor began with a simple belief: active dogs deserve more than flavored water. 

They deserve hydration with purpose. They deserve hydration that delivers real nutritional support - for the way they move, work, recover, and live.

We set out to redefine canine hydration through functional bone broth nutrition, built first for the dogs we loved, then for the dogs who depend on more.

furvorpet henry and ollie dogs pets

Sporting Dog Family Origins

It started after a summer hike with two exhausted dogs and one simple question: why had hydration for dogs not evolved beyond simply putting water in a bowl and hoping they drank enough.

We added bone broth to their water and saw something important: they drank more, had more energy and seemed to recover faster. Refreshment became nourishment.

That moment became Furvor.

Working with one of the leading bone broth manufacturers in the United States, we created a first-of-its-kind concentrated bone broth built to support hydration, performance, and recovery.

Build in the Field. Formulated to perform.

furvorpet father & son with their dog

WHEN PURPOSE GOT PERSONAL

Henry and Ollie, the dogs who helped inspire Furvor, were lost in a tragic accident. They were family, and Henry played a special role in helping our youngest son through anxiety during his early teenage years.

Losing Henry changed why we built Furvor. It turned a product into a purpose.

Today, our Bernese Mountain Dog, Talley, has completed formal service dog training with our son. That experience deepened our commitment to service dogs and shaped our belief that nutrition can support not just performance, but partnership.

It is why Furvor proudly supports organizations helping connect those in need with life-changing canine companions.

BUILT TO A HIGHER STANDARD

Every formula starts with one question: does it deliver meaningful support or simply fill a bowl?

At Furvor, hydration should do more.

That’s why our formulas are built with human-grade ingredients, grounded in research, and designed as functional nutrition that performs.

dog and a man watching the scenery

Giving back to those who give us so much

When you are part of the Furvor community, you bring purpose and meaning to your pet nutrition purchase.

We donate 1% of our annual sales to help expand the availability of service dogs across the US.

JOIN OUR PACK OF ACTIVE DOGS & OWNERS

Follow @furvorpets on Instagram & TikTok & @furvorfield on Instagram!